about wisconsin electrical experts REB electric

A life-long dream built on integrity and trusted experience
Electrician stripping insulation from wire for installation an electrical outlet
New construction electrical work | about green bay master electrician REB Electric
The core principles and values at REB Electric center on integrity.

It is that integrity that drives us to be the best we can possibly be, honest in all facets of our projects, fulfilling and exceeding your expectations.

Our number one priority is your safety and satisfaction
We know that your time and money are valuable so we will do our best to provide you with the most cost effective and time efficient solution to your electrical needs while giving you the best service and products available.


Wisconsin state licensed electrical contractor with 35+ years of experience.

Meet Rob

Owner of REB Electric,
Master Electrician

Rob Balza has been a Master Electrician since 1984, having graduated from Northeast Wisconsin Technical College (NWTC) with a degree in electricity.

Over 35 years of experience brings with it many design-build projects and estimating for both commercial and residential electrical projects.

Fulfilling his life-long dream, in September 2019 Rob and his wife Erika officially launched REB Electric, LLC.

REB Electric is a Wisconsin state licensed Electrical Contractor. Rob is a Wisconsin state licensed Master Electrician and Commercial Electrical Inspector.

Rob Balza Green Bay area electrician repair and contractor

Extensive Knowledge
Rob has worked extensively in commercial and industrial electrical projects, including explosion-proof gas distribution.

This includes all types of indoor and outdoor lighting projects, lighting audits, generators, and UPS systems. He has also provided services at cement plants, welding shops, commercial buildings, agricultural buildings, apartment buildings, and residential properties.

Rob also attends training seminars annually to learn about electrical code updates, OSHA rules and regulations, and monthly safety meetings and training.

Safety is a TOP priority at REB Electric.

Why REB Electric?
REB can be looked at two different ways:

  • Robert Edmund Balza
  • Rob & Erika Balza

Either way you look at it, we’re all about family!

Licenses & Certifications

  • Licensed commercial electrical inspector
  • Avetta certified vendor
Aveta Logo

Avetta is a solution for companies that need formalized vendor pre-qualification on their service providers to ensure that their contractors conform to health, safety, environmental, and other relevant regulatory compliance and supply chain risk management.

Balza family owned electrical service company
About Rob

Rob was born and raised in Luxemburg, attending Luxemburg-Casco schools. He married Erika in 2013, and she takes care of everything in the office related to REB Electric along with her own bookkeeping business, B. Balanced Services LLC. Together they have 8 children, 15 grandchildren, and 1 great-grandchild.

Rob and Erika enjoy going “up north” to the Wisconsin woods during the summer and for deer hunting and riding 4-wheelers. Rob also enjoys going to rock concerts and has seen Metallica many times in concert whenever they are close to Wisconsin (including in Minneapolis!).

REB Electric
Cares about you.

REB Electric cares about its customers and the quality of service provided to them.

+ Attention to detail
Rob provides a great attention to detail and follows the most current electrical code in all electrical work he performs.

+ Lasting relationships
It is our goal to build lasting relationships with our customers. Rob takes pride in providing services to customers he has worked with since he started as an electrician back in 1984.

+ Honest Work
From the moment you contact REB Electric to the final results and beyond, we work hard to meet your electrical needs.

+ Timely service
Rob will be on time, upfront and honest in what is required along with what you want and will provide creative ideas and solutions throughout your project.

REB Electrical Services

commercial lighting services

Energy overloads can be a serious problem. Improperly installed electrical items can cause damage to your commercial building and equipment. Electrical maintenance prolongs the life of your electrical system and identifies critical issues before they become major problems, and keeps your business operating at its best.

Commercial Electrical Services →

Industrial electrical services

Testing, troubleshooting, installation, and repair of electrical components related to electrical controls, equipment, and wiring in an industrial environment.

Industrial Electrical Services →

Residential electrical repair

From new constructions to renovations and remodels, electrical upgrades to appliance and equipment replacements, our electrical repair and installation services are reliable and done well the first time.

Residential Electrical Services →

Ready to get started?

No obligations. No Pressure Service.
There are no obligations after an estimate and we are proud to offer no pressure service to all customers.